Strengthening its financial and operational agility each and every day, ŞOK Marketler provides service in two different store types, namely ŞOK and ŞOK Mini. ŞOK Marketler carries out its operations with the goal of continuous development. In this context, the Company opened 851 new stores in 2019, expanding the number of total stores to 7,215 Following the new recruitments, it increased the total number of employees to more than 30,000.

An Affordable Shopping Experience with the Concept of “ŞOK is Cheap”

Bringing together the best aspects of national supermarkets and discount stores, ŞOK Marketler focuses on sustainable growth with its unique business model, which brought a new breath to Turkey’s retail food industry. As a point close to the home of the consumer, ŞOK Marketler provides its customers with the shopping experience that they desire: a unique format where shoppers can meet all their basic needs at affordable prices, thanks to the “everyday low price” policy; and a store environment that encourages customers to return. Welcoming nearly three million people in its stores every day, ŞOK Marketler aims to provide a clean, spacious and simple shopping experience to its customers. In accordance with this concept, the Company uses low shelves and matching lighting in the stores, providing a comfortable and accessible shopping environment to its customers in line with the marketing concept, ‘ŞOK is Cheap’. The standard shelf display plan makes it easier to determine inventory for the products to be topped up, and stock turnover increases efficiency in terms of staff volume and in-store audits.

ŞOK Marketler’ exclusive brands are displayed in easily-recognizable bright yellow boxes designed. These yellow boxes ensure that ŞOK’s exclusive brands can be easily recognized, as well as presented in a standard manner, and highlight the slogan “everyday low price.” A ŞOK product is displayed alongside an equivalent domestic-branded product, with the price tag of each one indicating the price per product. The placement of the products in such a way makes it possible for the consumers to compare the Company’s exclusive brands with the leading national brands in line with the pricing policy.

Moreover, the ŞOK logo is highlighted with bright yellow and red colors, in the exterior parts of stores, to ensure that the signs are noticed quickly to draw attention.

Exclusive Brands Enriched in Line with Consumer Needs

Providing more than 1,500 different products in food and non-food categories to its customers, ŞOK Marketler added more than 100 new private label products, in line with consumer needs, to its range of well-known and nostalgic brands such as Mis, Piyale, Mintax, Amigo and Evin – brands that are available only in ŞOK stores. Within its constantly expanding product range, ŞOK Marketler includes food products like fresh fruits and vegetables, as well as non-food products such as kitchenware, cleaners, paper products and clothing in various categories. As part of the contracted agriculture practice of ŞOK Marketler, a structure in which food and vegetables are directly delivered from to the consumer, farmers work with ŞOK Marketler to ensure that fruits and vegetables are offered to consumers at affordable prices.

ŞOK Marketler continues to manage its supply operations in respect of its stores in 81 provinces with 27 distribution centers. ŞOK Marketler aims to create value for its customers and the national economy by sustaining growth in the upcoming period as well.