Proximity

Proximity is an important criterion for customers seeking convenience when shopping. As of 31 December 2019, ŞOK Marketler have a total of 7,215 stores in Turkey, with at least one in every city, aiming to become even closer to customers with new stores each day.

Price

ŞOK’s “everyday low price” strategy is designed to boost customer demand towards competitively-priced products. The prices for ŞOK Marketler’ exclusive brands are displayed in bright yellow boxes with the caption, “everyday low price.” Such products are displayed side by side with the equivalent, best-selling products of domestic brands, which are nevertheless more expensive.

ŞOK Marketler also offer various promotions to its customers other than the “Everyday low price” policy. These promotions along with the “Everyday low price” policy provide better value offerings to the customers.

Choice

With an inventory of 1,500 items as of 31 December 2019 so as to provide the customers with a wide range of options, ŞOK Marketler offers its customers a “one-stop shop” experience at a sales point closest to home thanks to its broad product portfolio. Providing a wide array of fresh fruits and vegetables via direct supply, ŞOK Marketler also offer a vast range of personal care products. Exclusive products, alongside domestic brands, play a major role in attracting customers to the stores, enabling ŞOK Marketler to offer a wider range of products.

Exclusive Brands

The most well-recognized domestic brands in Turkey, Mis, Piyale, Mintax, Evin and Amigo, have been revitalized by ŞOK Marketler and are now under its umbrella. ŞOK Marketler’s exclusive brands are displayed in bright yellow boxes in the stores alongside domestic-branded, best-selling equivalent products that are, nevertheless, costlier.

Shopping Experience

The store environment has been reorganized so that it is clean, well-lit and provides a more comfortable displaying area with wide corridors and shelves, as the results from various customer feedback surveys suggested so. Thus, the stores have been transformed into areas where customers will feel good and want to come back. Designed in line with a particular arrangement and product shelving diagram, this vision is implemented across the store network. As consumers can easily find specific products on the shelves, they continue to return to the stores.