Dear Stakeholders,

As one of the fastest-growing supermarket chains in the Turkish food retail sector, we are pleased to have attained successful business results in 2019. Thanks to our customer-oriented innovative business model, our net sales increased by 33.1 percent in 2019 compared to last year, reaching TL 16.1 billion. In 2019, we opened 851 new stores and increased the total number of stores to 7,215 Our contributions to employment continued. We have become a large family with approximately 30,000 employees.

As ŞOK Marketler, our most important focus is our customers. Focusing on customer satisfaction in all our activities, we aim to provide our customers with a comfortable shopping experience in our stores across 81 provinces of Turkey. We maintained our focus in 2019 and continued to channel our investments in this direction. As ŞOK Marketler, we have become a shopping point, located in close proximity to consumers’ homes, where they can satisfy all their basic needs. We achieved this thanks to our extensive store network, product diversity, and the marketing concept, “ŞOK is Cheap.” We continued to enrich our product range in accordance with the demands of our customers. Within this scope, we have expanded our product portfolio, including ŞOK Marketler’s exclusive brands such as the well-known Mis, Piyale, Mintax, Evin, and Amigo with over 100 new products, all of which are the leaders of their respective sectors. We continue to meet all kinds of our consumers’ needs at affordable prices with prominent national brands alongside our brands.

We also support our farmers with the direct supply method employed with respect to fruits and vegetables. The contracted agriculture practice, in which the farmers produce exclusively for us, is reflected positively in consumer prices.

We maintained a cost-oriented approach in 2019 in order to offer more affordable products to our customers.

With the implementation of “ŞOK Smart Digital Services” we expanded our scope of service to the customer and offered consumers the opportunity to carry out “money transfers” and “invoice payments” from ŞOK stores in 81 provinces.

By launching the ŞOK Academy, ŞOK Marketler took a major step to offer a dynamic environment where our employees can develop themselves by means of the competences offered by the digitalized world and write new success stories along their career journeys. We advanced our service quality and employee satisfaction even further with ŞOK Academy.

Believing that its most important duty is to create value for society, ŞOK Marketler continues to strive for women’s participation in the workforce and their empowerment in socio-economic life. In line with this objective, we supported housewives with the social responsibility project. We have created income opportunities for women by offering handmade cloth bags, produced by housewives, in our stores for sale. Women have shown great interest in the project, which continues throughout Turkey.

As ŞOK Marketler, we continue to contribute to our nation’s employment and add value to our country’s economy, as well as to the lives of our stakeholders and customers. We aim to maintain this performance in 2020 with your support.

Yours sincerely,

Uğur Demirel
ŞOK Marketler Tic. A.Ş.
CEO