The Turkish retail industry is among Europe’s largest markets in terms of household spending. Having undergone radical changes, the industry now faces a new direction and growth in line with initiatives towards digital transformation. The traditional channel has started to be replaced by the ‘organized retail’ channel, which includes supermarkets, hypermarkets and discounters; the organized retail channel has expanded throughout the country in a remarkably short time.

In the past decade, the organized retail industry has delivered a strong growth performance pushed by the expansion of discounters via new stores that are now driving the industry. Price and proximity are the crucial factors behind the growth of discounters. While the number of stores in some traditional channel formats declined, the number of stores in formats such as dried fruits and kiosks increased in 2024 compared to the previous year.

According to sales growth in 2024, discounters have grown the most in the modern channel. The organized retail industry grew by 68.3%* as of the end of 2024, driven by discounters. Delivering robust growth for the past few years, discounters are leading in terms of the number of stores. Gaining market share on a yearly basis from supermarkets under 400 square meters and the traditional channel, discounters represent the format offering the greatest contributions to market growth.

As one of the fastest-growing market chains in the Turkish food retail industry, ŞOK Marketler achieved growth of 58.1%* as of the end of 2024. Observations indicate that, in the same period, discounters grew by 67.8%* and supermarkets by 67.1%*.

* NIELSEN RETAIL PANEL - Growth data excluding alcohol-cigarettes.