Esteemed stakeholders,

At ŞOK Marketler, we maintained our customer satisfaction-focused service approach in 2024. We expanded our store network and logistics infrastructure serving Turkey’s 81 provinces and continued to rank among the largest food retailers countrywide. We opened 437* new stores and five new distribution centers this year, reaching 10,981 stores and 45 distribution centers.

Having been one of Turkey’s largest job creating companies for many years, we increased our employee count to more than 49 thousand at the end of 2024. With our emphasis on women’s employment, we take pride in being among the pioneering companies that encourage equal opportunity and social progress.

As one of Turkey’s most widespread market chains, we offer quality products at most affordable prices to our customers in line with our fundamental principle of contributing to the national economy. For our country and the retail industry, 2024 was highlighted by economic challenges. At ŞOK Marketler, we continued to work tirelessly to directly support our customers’ budgets. We managed to stand by our customers thanks to our “everyday low price” policy which was implemented with the “always low, not just some days” slogan. We supported households directly owing to continuous discounts on many basic-need products from sunflower oil and eggs to vegetables and legumes. During periods of heightened sharing and solidarity such as the month of Ramadan, we continued to stand by our communities with special campaigns.

We raised the bar in retailing and continued to improve customer experience in 2024 with the ŞOK 2.0 store concept which demonstrated our vision of innovation. Standing out with contemporary and spacious areas, our ŞOK 2.0 stores offer a new and dynamic shopping experience to our customers with such innovations as extensive lineup of products, large variety of fresh products, café section, ready meals, hot drinks, and bakery products.

Sustainability continued to be the focal point of our business model in 2024. We carried out energy efficiency, waste management, and sustainable agriculture projects this year. Under the “Fair Agriculture from Farm to Table” project, ŞOK Marketler implemented direct procurement processes and provided a purchase guarantee to support farmers. As a result, we continued supporting the productivity of agricultural lands, the empowerment of agriculture and farmers, and the prevention of food waste.

In partnership with the European Bank for Reconstruction and Development (EBRD) and Akbank, we launched the Supply Chain Financing Program as another important project in November to support the production processes of suppliers in the earthquake region.

Within the scope of our “Count Me In” project as part of our social responsibility initiatives, we partner with women’s cooperatives and support women entrepreneurs and regional development. As part of “Count Me In” in 2024, we purchased more than 100 thousand products, created economic value in excess of TL 10 million, and supported women’s economic participation. We observed the “Count Me In” project on location with UN Women representatives and gained international appreciation.

We also increased our digitalization investments. We made the Cepte ŞOK application more user friendly with a new interface refresh and the addition of a 60-minute delivery alternative. We offered new campaigns to customers under our loyalty program Win and increased customer loyalty.

Addressing customer needs through ŞOK Extra, we continued to deliver, by freight, non-food products purchased at the stores or via Cepte ŞOK. We delivered global brands to our customers’ doors at affordable prices and further enhanced customer experience.

Looking ahead to 2025, we will continue to expand our store and warehouse network while contributing to the economy and to employment as one of Turkey’s largest job creating companies. We will offer quality products at affordable prices at locations closest to customers’ homes. As we grow and strengthen under our vision of innovation, we will continue to focus on sustainability, social good, and customer satisfaction.

We are determined to keep our promises to our customers, suppliers, producers, employees, and all stakeholders, and to strive to increase our contribution to the economy and to our communities. At ŞOK Marketler, we are marching toward our goal of remaining the most preferred retail brand by all stakeholders in the future with confident steps.

We would like to thank the ŞOK Marketler family and all business partners for their contributions to our success.

Respectfully,

Uğur Demirel

CEO

ŞOK Marketler Tic. A.Ş.

^*During the period from January 01 to December 31, 2024, 437 new stores were opened. This represents a net increase of 256 in the number of stores, including 181 stores closed due to the efficiency studies.