Highlights

Highlights

At ŞOK Marketler, we take pride in being a pioneering and innovative brand in the Turkish retail industry. Thanks to our wide store network we offer quality products at affordable prices to our customers. Our customer-focused approach enables us to address constantly evolving and changing customer needs. Creating value for the community and the economy is always among our priorities. We developed the ŞOK 2.0 format as a way to appeal to the future of retail on the back of years of experience and our innovative vision. We aim to identify tomorrow’s needs from today and strive to provide the best for our customers.

Capex(TL Million)

2024 5,333 2023 3,486

Number of Stores

2024 10,981 2022 10,281 2023 10,725 9,247 2021 8,145 2020

Net Sales(TL Million)

2024 202,174 2023 193,155

EBITDA(TL Million)

2024 4 2023 5,129 Margin %2.7 %0.0
5.3 Capex TL billion 10,981 Number of Stores 202.2 Net Sales TL billion
  • ŞOK Marketler remains one of Turkey’s most widespread supermarket chains, opening 437* new stores in 2024.
  • Total employment at ŞOK Marketler increased by 2,435 in 2024, reaching 49,393 employees.
  • With women making up 58% of its workforce, ŞOK Marketler leads in promoting female employment in Turkey.
  • Through its “Fair Agriculture from Farm to Table” initiative, ŞOK Marketler continues to expand its support for farmers and the agricultural sector.
  • In response to the pandemic, ŞOK Marketler continues to enhance the “Cepte ŞOK” app, ensuring fast and secure shopping experiences. The latest app update, featuring 60-minute delivery, has significantly improved the user experience.
  • The “Win” loyalty program offers weekly campaigns on selected products and brands across various categories.
  • The “ŞOK’ta Ben de Varım” (Count Me In) project brings handcrafted products from women’s cooperatives—especially those in earthquake-affected regions—to selected ŞOK stores. This initiative empowers women economically and promotes equal opportunities.
  • At the 10th “The ONE Awards Integrated Marketing Awards”, organized by Marketing Turkey and Akademetre, ŞOK Marketler won the “Reputation of the Year” award in the Discount Chain Market category.
  • In order to contribute to both the country’s economy and customers’ budgets, ŞOK Marketler has launched a cheap price campaign on basic needs products every day throughout the year, with the slogan “Always Cheap, Not Just Occasionally”.
  • ŞOK Marketler secured third place in the “Companies with the Highest Increase in Employment” category in the Capital 500 survey, conducted by Capital Magazine, which ranks Turkey’s 500 largest private companies.
  • In November, ŞOK Marketler launched a Supply Chain Financing Program in partnership with the European Bank for Reconstruction and Development (EBRD) and Akbank to support suppliers in earthquake-affected areas.
  • In November, ŞOK Marketler secured first place in the Chain Markets category at the Alfa Awards, organized in collaboration with Marketing Turkey and Akademetre, earning the “Brand Offering the Best Customer Experience” title and the “Customer Brand” award.

During the period from January 01 to December 31, 2024, 437 new stores were opened. This represents a net increase of 256 in the number of stores, including 181 stores closed due to the efficiency studies.