- ŞOK Marketler remains one of Turkey’s most widespread supermarket chains, opening 437* new stores in 2024.
- Total employment at ŞOK Marketler increased by 2,435 in 2024, reaching 49,393 employees.
- With women making up 58% of its workforce, ŞOK Marketler leads in promoting female employment in Turkey.
- Through its “Fair Agriculture from Farm to Table” initiative, ŞOK Marketler continues to expand its support for farmers and the agricultural sector.
- In response to the pandemic, ŞOK Marketler continues to enhance the “Cepte ŞOK” app, ensuring fast and secure shopping experiences. The latest app update, featuring 60-minute delivery, has significantly improved the user experience.
- The “Win” loyalty program offers weekly campaigns on selected products and brands across various categories.
- The “ŞOK’ta Ben de Varım” (Count Me In) project brings handcrafted products from women’s cooperatives—especially those in earthquake-affected regions—to selected ŞOK stores. This initiative empowers women economically and promotes equal opportunities.
- At the 10th “The ONE Awards Integrated Marketing Awards”, organized by Marketing Turkey and Akademetre, ŞOK Marketler won the “Reputation of the Year” award in the Discount Chain Market category.
- In order to contribute to both the country’s economy and customers’ budgets, ŞOK Marketler has launched a cheap price campaign on basic needs products every day throughout the year, with the slogan “Always Cheap, Not Just Occasionally”.
- ŞOK Marketler secured third place in the “Companies with the Highest Increase in Employment” category in the Capital 500 survey, conducted by Capital Magazine, which ranks Turkey’s 500 largest private companies.
- In November, ŞOK Marketler launched a Supply Chain Financing Program in partnership with the European Bank for Reconstruction and Development (EBRD) and Akbank to support suppliers in earthquake-affected areas.
- In November, ŞOK Marketler secured first place in the Chain Markets category at the Alfa Awards, organized in collaboration with Marketing Turkey and Akademetre, earning the “Brand Offering the Best Customer Experience” title and the “Customer Brand” award.
During the period from January 01 to December 31, 2024, 437 new stores were opened. This represents a net increase of 256 in the number of stores, including 181 stores closed due to the efficiency studies.