The Turkish retail industry is among Europe’s largest markets in terms of household spending. Having undergone radical changes, the industry now faces a new direction and growth in line with initiatives towards digital transformation. The traditional channel has started to be replaced by the ‘organized retail’ channel, which includes supermarkets, hypermarkets and discounters; the organized retail channel has expanded throughout the country in a remarkably short time.

In the past decade, the organized retail industry has delivered a strong growth performance pushed by the expansion of discounters via new stores that are now driving the industry. Price and proximity are the crucial factors behind the growth of discounters. Sellers in the traditional channel, namely grocery stores, dry food vendors, and kiosks, decline in number every year.

According to sales growth in 2023, discounters are leaders of the market. The organized retail industry grew by 80.6%* as of the end of 2023, driven by discounters. Delivering robust growth for the past few years, discounters are leading in terms of the number of stores. Gaining market share on a yearly basis from supermarkets under 400 square meters and the traditional channel, discounters represent the format offering the greatest contributions to market growth.

As one of the fastest-growing market chains in the Turkish food retail industry, ŞOK Marketler achieved growth of 75.9%* as of the end of 2023. Observations indicate that, in the same period, discounters grew by 71.8%* and supermarkets by 89.2%*.

* NIELSEN RETAIL PANEL - Growth data excluding alcohol-cigarettes.