With pioneering steps thanks to its sustainable financial and operational achievements and pursuing the goal of continuous development, ŞOK Marketler opened 674* new stores in 2023, increased the number of stores to 10,725, and expanded its workforce to over 46 thousand employees.

ŞOK Marketler manages supply processes for its stores across 81 provinces of Turkey through 40 warehouses while aiming to create value for Turkey’s economy and its customers and maintain growth in the coming period.

The ŞOK logo, in bright yellow and red colors, is prominently displayed on the stores’ exteriors, ensuring that the signs are quickly recognized and draw attention.

The stores’ standard shelf display plan makes it easier to determine inventory needs and stock turnover, raising efficiency in terms of staff volume and in-store audits.

ŞOK Marketler aims to offer a convenient and easy shopping experience. Therefore, the conveniently lit stores with lower shelves continue to allow customers to do secure shopping during 2023, thanks to the measures taken for the health of its employees and customers alike.

Blazing a trail in Turkey’s food retail sector, ŞOK Marketler combines the best features of supermarkets and discounters. With a focus on sustainable growth based on a unique business model, ŞOK Marketler pursues an “Everyday low price” policy and offers an attractive store environment that encourages customers to shop. Today, ŞOK Marketler is positioned as a brand that helps customers to meet all their essential needs from the nearest point at affordable prices.

While the communication concept facing the consumer is “ŞOK is Quality and ŞOK is Cheap” private label products of ŞOK Marketler are displayed in bright yellow boxes in special designs that can be noticed easily. Yellow boxes make it easy to recognize the brands and allow the motto “Everyday low price” to be quickly noticed. Private label products of ŞOK Marketler is displayed alongside an equivalent domestic-branded product, with the price tag of each one indicating the unit price per product. This is how customers compare the Company’s private label products with the leading national brands in line with the pricing policy.

In addition to the “everyday low price” policy, with the “Win” loyalty program, customers are offered various discounts and campaigns both in ŞOK stores and the Cepte ŞOK app. Customers can use the TL amounts, which they earn by shopping, in their next purchases both in ŞOK stores and the Cepte ŞOK app.

With ŞOK Extra, customers can order non-food products both via stores and the Cepte ŞOK app, and these orders are delivered without any delivery charges. ŞOK Extra enables the company to expand its product range and to introduce world brands to its customers.

ŞOK Marketler has a wide selection of more than 1,800 products in food and non-food categories. ŞOK Marketler pays attention to expanding its product range and providing alternatives to customers to address their needs. Nostalgic brands with high brand visibility such as Mis, Piyale, Mintax, Amigo, and Evin are only available at ŞOK stores and these private label products now include over 100 new own products.

ŞOK Marketler’s portfolio also includes food products like fruits and vegetables, as well as non-food products such as kitchenware, cleaners, paper products, and clothing in various categories. Aiming to continuously enrich its product portfolio, ŞOK Marketler established a structure where fruits and vegetables are brought directly from the farmer to the customer. Contracted agricultural practices under Fair Agriculture from Farm to Table Project involve exclusive cultivation for ŞOK Marketler and allow the company to offer products at affordable prices.

As part of the “Count Me In” project, which was expanded further in 2023, various handicrafts produced by different women’s cooperatives in Turkey were offered for sale in selected ŞOK stores. This way, the Company also supports women’s economic empowerment.

	Number of ŞOK Stores	Net Store Openings
2014	2,301	258
2015	3,000	699
2016	4,000	1,000
2017	5,100	1,100
2018	6,364	1,264
2019	7,215	851
2020	8,145	930
2021	9,247	1,102
2022	10,281	1,034
2023	10,725	674*

^* During the period from 01 January to 31 December 2023, 674 new stores were opened. This represents a net increase of 444 in the number of stores, including the 230 stores which were closed due to the earthquake.