Our Business Model

“Everyday low price” strategy

ŞOK Marketler operates with the “Everyday low price” strategy and supports the budgets of its customers by offering products at competitive prices.

Proximity

ŞOK Marketler operates knowing that proximity is an important criterion for a satisfying shopping experience. Aiming to get closer to customers with the stores it opens and offering a “one stop shopping from the nearest point” experience, and as of December 31, 2023, ŞOK Marketler has a total of 10,725 stores in Turkey, with at least one in every city, aiming to become even more accessible to customers. Besides its stores, the app “Cepte ŞOK” provides a secure and uninterrupted service by becoming widespread rapidly with its home delivery service.

Price

ŞOK Marketler’s “Everyday low price” strategy is designed to boost customer demand by offering competitively priced products. ŞOK Marketler offers its customers high-quality, countrywide known private label products at the most affordable prices, and it manages all processes from production to supply.

Product Range

With the product portfolio including more than 1,800 items as of December 31, 2023, ŞOK Marketler boasts a wide range of options and a direct procurement approach. In the meantime, ŞOK’s stores have become an attractive center for customers owing to both its private label products and equivalent, domestic brands.

Private Label Products

ŞOK Marketler embraced Turkey’s most-recognized nostalgic brands, such as Mis, Piyale, Mintax, Evin, and Amigo, as its own brands and reintroduced them to its customers. The Company displays its private label products in bright yellow boxes in the stores alongside domestic branded products.

Shopping Experience

The store environment is well-lit, clean, and is designed such as to provide a more comfortable display area with wide corridors and shelves. Decorating its stores according to a certain layout and product shelving diagram, the Company focuses on enabling customers to spot certain products easily on the shelves. Designed in line with a particular arrangement and product shelving diagram, this vision is implemented across the store network, thus allowing customers to shop easily and conveniently in every ŞOK store, wherever it is located.

Our Business Model