Highlights

We believe that we will overcome this difficult period through our respect and love for our country and citizens.

We provide the highest quality products to our customers at the most affordable prices despite the economic fluctuations both in the world and in our country. We are working altogether to heal the wounds from the earthquake epicentered in Kahramanmaraş, which struck in February and deeply saddened all of us. As a brand of a tight-knit country under all circumstances which grows stronger by sacrifice and patience, we will continue to make the life of every individual we reach in 81 provinces of Turkey easier.

Highlights

Capex (TL Million)

Number of Stores

Net Sales (TL Million)

EBITDA (TL Million)

  • ŞOK Marketler opened 674* new stores in 2023, maintaining its position as one of Turkey’s most widespread market chains.
  • To offer a fast and safe shopping experience during the pandemic, ŞOK Marketler introduced the Cepte ŞOK home delivery application.
  • ŞOK Marketler introduced the “Fair Agriculture from Farm to Table” project, which now expands the support provided to farmers and the agriculture sector.
  • The prices of 1,000 products remained the same in the campaign launched in January, in order to contribute to both the country’s economy and customers’ budgets. Through this campaign, replicated by other sector stakeholders, ŞOK Marketler won customers’ appreciation, as well as leading the sector by example.
  • In the aftermath of the devastating earthquake in Turkey, ŞOK Marketler sent truckloads of aid products to the earthquake-stricken areas and swiftly provided services to people in the region by opening stores in containers. Earthquake victims were prioritized in employment to provide additional relief, and lemons grown in Hatay Arsuz were purchased to support producers in the region and offered for sale in ŞOK stores.
  • In July 2023, ŞOK Marketler launched the Win loyalty program, offering campaigns both in stores and via Cepte ŞOK. Customers can also join the program via the Cepte ŞOK app. Developed by ŞOK Marketler with an innovative approach, the Win loyalty program is the first-ever loyalty program in the discount retailing segment.
  • In October, to celebrate the 100th anniversary of the Republic of Turkey, a “discount festival” featured significant discounts on 1,000 products; special campaigns were also organized under the Win program.
  • With the “Count Me In” project, launched in 2019 and further developed during the last quarter of 2023, handicrafts produced by various women’s cooperatives across Turkey began to be offered for sale in ŞOK stores, thus helping to provide equal opportunities and economic support to women.
  • ŞOK Extra was launched to offer affordable products within different product groups, considering the needs of customers. With ŞOK Extra, non-food products that can be purchased in the store and via Cepte ŞOK are delivered to customers by courier services, thus gaining even more visibility for the products. This adds a distinct value to the Company with the motto “WORLD BRANDS AT ŞOK.”

* During the period from January 01 to December 31, 2023, 674 new stores were opened. This represents a net increase of 444 in the number of stores, including 230 stores closed due to the earthquake.