As of March 2020, when Turkey’s first COVID case was confirmed, ŞOK Marketler increased its measures to protect public health. Within this scope, ŞOK Marketler continued its operations in line with its mission of providing uninterrupted service and launched the “Cepte ŞOK Home Delivery” app. The application, which was implemented considering the needs of many people who lived alone, were not permitted to go out and were therefore unable to shop during the pandemic period, became increasingly widespread and a fast and safe shopping option for all ŞOK customers. The number of orders of “Cepte ŞOK” continued increasingly in 2023 as well, and customers were provided with a home delivery, uninterrupted and secure service.

In addition to “click and collect,” which allowed customers to pick up orders from the store at any time, “home delivery” was introduced on the Cepte ŞOK app during the pandemic. Customers’ ordered products are delivered free of charge on the same day and at the same prices charged in the stores, while payments can be made online or with cash/credit card at the time of delivery. Customers can also pick up their orders, delivered on the same day at their preferred time, from among its store network across Turkey.

ŞOK Marketler continues to invest and provide employment with the goal of offering affordable and quality products to its customers in 81 provinces of Turkey.

By delivering from its existing stores and warehouses, ŞOK Marketler both optimizes operational costs and effectively manages personnel expenses. The aim is to offer a convenient and easy customer experience through different channels. The loyalty program “Win,” which is available through the “Cepte ŞOK” app, helped increase the number of customers, while the customer experience was also improved through operational perfection.

ŞOK Extra has been launched to offer affordable products in different product groups, taking into account the needs of customers. With ŞOK Extra, non-food products that can be purchased both in the store and through Cepte ŞOK are delivered to customers by courier services, and the products gain even more visibility. This adds a distinct value to the Company with the motto “WORLD BRANDS AT ŞOK.”

All products available in ŞOK Marketler stores are also available on the Cepte ŞOK app – from dairy products, deli, breakfast, and cooking ingredients to personal care, home, and life categories. Customers using Cepte ŞOK can easily and quickly access the broad and affordable product range, as well as ŞOK Marketler’s private label products like Mis, Piyale, Evin, and Mintax, at the same prices offered in ŞOK Stores. All products are offered at the same prices as ŞOK Stores. Also, customers can see the most recent campaigns of stores under the “Advantages of the Week” and “Campaigns” sections.

Number of customers, orders, and total number of users of the Cepte ŞOK app, which increased the brand awareness, increased to satisfying levels, in 2023. In 2023, the revenue of Cepte ŞOK, which can be used through the app, website, and phone channels in 81 provinces, increased rapidly. Considered the locomotive of growth in the future, Cepte ŞOK will grow in 2024 as well, within the aims determined.