Proximity

ŞOK Marketler operates knowing that proximity is an important criterion for a satisfying shopping experience. Aiming to get closer to customers with the stores it opens and offering a “one stop shopping from the nearest point” experience, and as of December 31, 2021, ŞOK Marketler has a total of 9,247 stores in Turkey, with at least one in every city, aiming to become even more accessible to customers. Besides the stores, the app “Cepte ŞOK” introduced by ŞOK Marketler for a quick and secure shopping possibility in the pandemic became widespread rapidly and provided a secure and uninterrupted service.

Price

ŞOK Marketler’s “Everyday low price” strategy is designed to boost customer demand by offering competitively priced products. Exclusive brands are displayed in bright yellow boxes with the caption, “Everyday low price” are displayed side by side with the equivalent, best-selling products of domestic brands. In addition to the low price policy, the customer purchasing power is also supported by various promotions.

Product Range

With the product portfolio including approximately 1,800 items as of December 31, 2021, ŞOK Marketler boasts a wide range of products and a direct procurement approach. In the meantime, ŞOK’s stores have become an attractive center for shoppers owing to both its exclusive brands and equivalent, domestic brands.

Exclusive Brands

ŞOK Marketler embraced Turkey’s most-recognized nostalgic brands, such as Mis, Piyale, Mintax, Evin, and Amigo, as its own and reintroduced them to customers. The Company displays its exclusive brands in bright yellow boxes in the stores alongside domestic branded and best-selling equivalent products that are, nevertheless, more expensive.

Shopping Experience

The store environment is well-lit, clean, and is designed such as to provide a more comfortable display area with wide corridors and shelves. Decorating its stores according to a certain layout and product shelving diagram, the Company focuses on enabling customers to spot certain products easily on the shelves. Designed in line with a particular arrangement and product shelving diagram, this vision is implemented across the store network, thus allowing customers to shop easily and conveniently in every ŞOK store, wherever it is located.