FAIR AGRICULTURE FROM FARM TO TABLE PROVIDES A PROCUREMENT GUARANTEE TO SUPPORT FARMERS AND ENCOURAGE PRODUCTION. THUS, PRODUCT CONTINUITY IS ENSURED FOR CUSTOMERS

As one of the fastest-growing food retail chains in Turkey, ŞOK Marketler believes that carrying the agriculture sector, one of the most vital sectors, to the future is a primary responsibility both for our country and our customers. In this regard, the Company introduced the project, “Fair Agriculture from Farm to Table,” expanding the scope of support provided to farmers and the agricultural sector. With contracted farming activities and direct procurement practices, ŞOK Marketler offers affordable and quality products at a total of 9,247 stores across Turkey, while supporting the development of farmers.

As part of its direct procurement activities, the Company provides a procurement guarantee to support farmers and encourage production. Thus, products are traceable, product quality is guaranteed, and product continuity is ensured for customers.

While standing by farmers, ŞOK Marketler has oversight over the end-to-end process, from cultivation to harvest, for the purposes of guaranteeing the future of contracted agriculture in a controlled manner. The Company conducts quality controls at every stage, from the selection of healthy seeds to the placement of products on the shelves utilizing appropriate and modern harvest methods, harvests take place at the right time.

ŞOK Marketler adopts best agricultural practices from farm to table for produce like citrus, potatoes, cauliflower and cabbage, and for products such as olive and tomato paste. In line with its “Fair Agriculture from Farm to Table” project ŞOK Marketler supports farmers with its procurement guarantee, and makes timely payments to contracted farmers for their work.

Instead of providing raw materials needed for the products produced thanks to the vertical integration for agricultural products from other producers, ŞOK Marketler produces the raw materials itself and thus provides its customers with quality products at fair prices. While customer satisfaction and loyalty is provided through the vertical integration project in agricultural products, which is believed to create added value to all stakeholders, thanks to the increase in customer traffic, profitability also increases.