WITH “CEPTE ŞOK” APP, THE NEEDS OF MANY PEOPLE WHO WERE UNABLE TO SHOP WERE CONSIDERED AND THUS A POSSIBILITY TO PROVIDE A QUICK AND SAFE SHOPPING EXPERIENCE WAS OFFERED.

As of March 2020, when Turkey’s first coronavirus case was confirmed, ŞOK Marketler increased its measures to protect public health. Within this scope, ŞOK Marketler continued its operations in line with its mission of providing uninterrupted service and launched the “Cepte ŞOK Home Delivery” app. With this app, the needs of many people who lived alone, were not permitted to go out and were therefore unable to shop were considered and thus a possibility to provide a quick and safe shopping experience was offered. Orders of “Cepte ŞOK” continued increasingly in 2021 and customers were provided with a home delivery, uninterrupted and secure service.

In addition to “click and collect,” which allowed customers to pick up orders from the store at any time, “home delivery “ was introduced on the Cepte ŞOK app during the pandemic. Customers’ ordered products are delivered free of charge on the same day and at the same prices charged in the stores, while payments can be made online or with cash/credit card at the time of delivery. Customers can also pick up their orders, delivered with 100% electric vehicles, on the same day at their preferred time, from among 9,247 stores across Turkey.

Driven by the goal of offering affordable and quality products in 81 provinces, ŞOK Marketler continued investments and provided employment during the pandemic. In 2021, 1,000 people (2020: 264 jobs) were employed thanks to “Cepte ŞOK” app.

By delivering with its own 100% electric vehicles from its existing stores and warehouses, ŞOK Marketler both optimizes operational costs and effectively manages personnel expenses. With the new electric vehicles ordered in the last quarter of 2021 and to be delivered in the first quarter of 2022, the aim is to increase delivery capacity and improve customer experience. The aim is to offer a convenient and easy customer experience through different channels. The loyalty program, “Şok Yıldız” which is included in the “Cepte ŞOK” app and is exclusive to online channel, customer numbers increased; and through operational perfection the customer experience also increased.

All products available in ŞOK Marketler stores are also available via the “Cepte ŞOK” app – from dairy products, deli, breakfast, and cooking ingredients to personal care, home, and life categories. Consumers using “Cepte ŞOK” can easily and quickly access the broad and affordable product range, as well as ŞOK Marketler’s own brands Mis, Piyale, Evin, and Mintax, at the same prices offered in ŞOK Stores. All products are offered at the same prices as ŞOK Stores. Also, customers can see the most recent campaigns of stores under the “Advantages of the Week” and “Campaigns” sections.

Number of customers, orders, and total number of users of the “Cepte Şok” app, which increased the brand awareness, increased to satisfying levels, in 2021. In 2021, the turnover of “Cepte ŞOK,” which can be used through the app, website and phone channels in 81 provinces, increased rapidly. Considered the locomotive of growth in the future, “Cepte ŞOK” will grow in 2022 as well, within the aims determined.