The Success Story of ŞOK Marketler


Throughout the coronavirus pandemic, ŞOK Marketler promptly and consistently took action to protect employees’ health and its product stocks, continuing to provide customers with uninterrupted services.

Cepte ŞOK was enriched with the home delivery feature, with the orders of all customers delivered to their homes during the pandemic, free of charge.

Under the Fair Agriculture from Farm to Table project, ŞOK Marketler implemented direct procurement processes and provided a procurement guarantee to support farmers. With direct, end-to-end agricultural practices, the Company supplies the products needed by customers in a timely fashion.


Operating 7,215 stores with some 30 thousand employees, ŞOK Marketler launched ŞOK Smart Digital Services, which involves money transfers to bank accounts and credit cards at stores seven days a week, and offers customers the capacity to pay utility bills.

Some 12,500 bags made by 2,000 housewives were made available for ŞOK Marketler’s customers as part of the social responsibility project “Ben de Varım,” initiated to encourage women’s participation in economic life.


The number of stores reached 6,364 and ŞOK Marketler, with a market size of TL 2.3 billion, undertook the largest initial public offering of the last decade.

Academy ŞOK was launched to provide easily accessible digital learning and development opportunities to employees throughout the network.


ŞOK Marketler expanded its presence across 81 provinces with more than 5,100 stores.

The Cepte ŞOK mobile app was launched. ŞOK Marketler became Turkey’s first retail discounter with a mobile app operating on a “Click and Collect” basis.


Pursuing the strategy of opening three stores every day, the Company opened 1,000 new stores, reaching 4,000 in total. Existing stores were transformed for the new store concept.


Introducing a new business model and store concept, as well as opening three stores every day on average, ŞOK Marketler grew organically, reaching 3,000 stores at year-end.


The conversion of all stores into ŞOK stores was completed.


ŞOK Marketler incorporated Dia S.A., a discounter with 584 stores, and the Onur Ekspres Marketçilik A.Ş. retail chain (known as Onurex in Turkey) with 116 stores, as well as Devamlı İndirim Mağazacılık (Dim), a retail chain with 18 stores.


ŞOK Marketler joined Yıldız Holding, with 1,255 stores and 7 warehouses.


ŞOK Marketler commenced operations with 13 stores.