|Number of ŞOK Stores||Number of Stores Opened-Net|
Taking pioneering steps in the industry with sustainable financial and operational achievements, ŞOK Marketler provides services in two different store formats, namely ŞOK and ŞOK Mini. Pursuing the goal of continuous development, ŞOK Marketler opened 930 new stores in 2020, increased the number of stores to 8,145, and expanded its workforce to over 35,000 employees.
ŞOK Marketler manages supply processes for its stores across 81 provinces of Turkey through 31 warehouses while aiming to create value for Turkey’s economy and its customers, and maintain growth in the coming period.
The ŞOK logo, in bright yellow and red colors, is prominently displayed on its stores’ exteriors, ensuring that the signs are quickly recognized and draw attention.
The stores’ standard shelf display plan makes it easier to determine inventory needs and stock turnover, raising efficiency in terms of staff volume and in-store audits.
ŞOK Marketler aims to offer a convenient and easy shopping experience. Therefore, the conveniently-lit stores with lower shelves allowed customers to do shopping with peace of mind also during the pandemic, thanks to the measures taken for the health of employees and customers alike.
Blazing a trail in Turkey’s food retail sector, ŞOK Marketler combines the best features of supermarkets and discounters. With a focus on sustainable growth based on a unique business model, ŞOK pursues an “Everyday low price” policy and offers an attractive store environment that encourages customers to return. Today, ŞOK is positioned as a brand that helps customers to meet all their essential needs from the nearest point at affordable prices.
While the communication concept facing the consumer is “ŞOK is Quality and ŞOK is Cheap,” exclusive brands of ŞOK Marketler are displayed in bright yellow boxes in special designs that can be noticed easily. Yellow boxes make it easy to recognize the brands and allow the motto “Everyday low price” to be quickly noticed. A ŞOK product is displayed alongside an equivalent domestic-branded product, with the price tag of each one indicating the unit price per product. This is how consumers compare the Company’s exclusive brands with the leading national brands in line with the pricing policy.
ŞOK Marketler provides customers with a wide selection of over 1,500 products in food and non-food categories. ŞOK Marketler pays attention to expanding its product range and providing alternatives to customers to address consumer needs. Well-known nostalgic brands such as Mis, Piyale, Mintax, Amigo, and Evin are only available at ŞOK Stores and these exclusive brands now include over 100 new own products.
ŞOK Marketler’s portfolio also includes food products like fresh fruits and vegetables, as well as non-food products such as kitchenware, cleaners, paper products, and clothing in various categories. Striving to constantly enrich its product portfolio, ŞOK Marketler has established a structure whereby it serves fruits and vegetables directly from farmers to consumers. Contracted agricultural practices under ŞOK Marketler’s Fair Agriculture Movement involve exclusive cultivation for ŞOK, which in turn allows the Company to offer products at affordable prices.