Proximity is an important criterion for a satisfying shopping experience. With this in mind, ŞOK Marketler opens new stores to get closer to customers and offers a “one stop shopping from the nearest point.” As of December 31, 2020, ŞOK Marketler has a total of 8,145 stores in Turkey, with at least one in every city, aiming to become even more accessible to customers.
ŞOK’s “Everyday low price” strategy is designed to boost customer demand by offering competitively priced products. ŞOK Marketler’s exclusive brands are displayed in bright yellow boxes with the caption, “Everyday low price” Such products are displayed side by side with the equivalent, best-selling products of domestic brands, enabling customers to instantly compare prices. In addition, customer purchasing power is also supported by various promotions.
With the product portfolio more than 1,500 items as of December 31, 2020, ŞOK Marketler boasts a wide range of options and a direct procurement approach. In the meantime, ŞOK’s stores have become an attractive center for shoppers owing to both its exclusive brands and domestic brands.
ŞOK Marketler embraced Turkey’s most-recognized nostalgic brands, such as Mis, Piyale, Mintax, Evin, and Amigo, as its own and reintroduced them to customers. The Company displays its exclusive brands in bright yellow boxes in the stores alongside domestic branded and best-selling equivalent products that are, nevertheless, more expensive.
In line with consumer feedback, the store environment is well-lit, clean, and features a more comfortable display area with wide corridors and shelves. In the store layout, ŞOK Marketler focuses on enabling customers to spot certain products easily on the shelves. Designed in line with a particular arrangement and product shelving diagram, this vision is implemented across the store network, thus allowing customers to shop easily and conveniently in every ŞOK store, wherever it is located.